Fans of Steaua Bucharest will get a chance to celebrate their team on their home turf, in the next two months. CitiFinancial, the official sponsor of Steaua Bucharest will bring the Steaua Caravan to 19 cities. The Caravan will be located downtown, for one day, in each city and will offer the local fans the possibility of participating in events dedicated to their favourite team.
„The Steaua Caravan is part of a broader program implemented by CitiFinancial in partnership with FC Steaua, with the goal of rewarding the Steaua fans and, in a larger manner, the football fans for their support of the „beautiful game”. By this project, CitiFinancial intends to offer a new present to the Steaua and football supporters, in general”, says John Hays, CitiFinancial General Manager. “This program is all about football and the values the game represents. Both teams – CitiFinancial and Steaua – share values such as success, tradition and performance, so finding new ways in which we can help to get fans involved in the game is very important to all of us here at CitiFinancial and Steaua.
The Steaua Caravan offers the red-blue fans interactive activities and gives them the chance to win prizes. The ones interested in being part of the event can put their names down for any of the organized activities or can show their skills by partaking in football contests. The participants will benefit from special offers when buying Steaua promotional products from the caravan. Also, a photo-call – a billboard illustrating the Steaua players in natural size – will be available for the fans who wish to have their picture taken with their favorite team.
The cities comprised in the Steaua Caravan’s itinerary are: Iasi, Buzau, Bacau, Ramnicu-Valcea, Hunedoara, Targu-Jiu, Alba Iulia, Brasov, Sibiu, Ploiesti, Braila, Barlad, Vaslui, Bistrita, Zalau, Cluj, Arad and Deva.
“By this action, CitiFinancial, Citibank’s consumer finance division, gets closer to Steaua fans and football lovers throughout the country”, says John Hays.
On September 17th, 2007, Citibank Romania S.A. signed a three year contract with F.C. Steaua S.A., its personal finance division, CitiFinancial, becoming the official partner of the Steaua Football Team. The CitiFinancial logo appeared for the first time on Steaua t-shirts on September 19th 2007, in Prague, at Steaua – Slavia football match.
