OTP Bank Romania implements an accelerated growth plan, by launching a large number of products and by opening several branches throughout the country. At present the bank has 51 operational units in cities such as Bucharest, Constanta, Timisoara, Cluj, Iasi, Oradea, Satu Mare, Sibiu, Brasov, Piatra Neamt, Galati, Ploiesti, Braila, Craiova, Odorheiu Secuiesc, Miercurea Ciuc, Alba Iulia, Baia Mare, Targu Secuiesc, Sfantu Gheorghe, Targu Mures, Pitesti, Bacau, Arad, Slatina, Deva, Dej and others. Only in this year’s last trimester, 9 operational units have been opened in Bucharest, Zalau, Reghin, Gheorgheni, Bistrita, Targu Mures, Cluj, Craiova si Baraolt.
As part of the development strategy, OTP Bank Romania will have 70 operational units by the end of the year, and over 100 branches by the end of 2007.
“We have become a visible, active player on the Romanian banking market,” stated Frigyes Harshegyi, CEO of OTP Bank Romania. “After studying the tendencies and the probable evolution of the banking market, we are now ready to accelerate our growth strategy to help us reach our medium term objective of a market share of 4-5% in the Romanian banking segment”.
OTP Bank Romania offers banking products and services tailor-made for both individuals and corporate clients. The retail division has been established as a greenfield investment after the acquisition of RoBank, which was a small but solid bank focusing on the corporate segment. The Retail Division launched its services in last October, with several products – personal loan, personal loan with mortgage, mortgage loan, followed in February by the beginning to issue cards and the setting up of an ATM network, and the OTPdirekt (integrated call center and internet banking service) in April.
OTP Bank Romania has reached a number of over 15.000 cards (including debit, credit, business and junior) and over 1.200 OTPdirekt subscriptions.
As part of the bank’s retail offer, the credits can be provided in different currencies –RON, EUR, CHF – and they target each consumer category, from freelancers to pensioners, from Romanian to foreign citizens. A strong differentiator is the bank’s policy to also take into consideration other types of income than salaries – allowance, incomes from independent activities, copyrights, commissions and rents.
The branch network of OTP Bank Romania already offers property and car insurances of OTP Garancia Asigurari, member of the OTP Group.
OTP Bank Romania is a part of OTP Group, one of the most important financial groups in Central and Eastern Europe, with operations in Hungary, Slovakia, Bulgaria, Russia, Ukraine, Serbia, Montenegro and Romania. OTP Bank, the largest bank in Hungary, has been listed by Forbes Magazine in the “World’s 1000 largest companies” top.
